Widdess is an independent clothing label based in Ponsonby, Auckland. Their focus is on beautiful fabrics and simple styles. The use of silks, cottons, wools and only natural textiles is important to them. Widdess is proudly designed and manufactured in Auckland since 1996. At Shipshape we love the simplicity and the fabrics of Widdess, it is definitely a favourite. Here are a few recent photos of local Waihi Beach girl Sera wearing the gorgeous Sailor dress.